American Sustainable Rubber Co.
American Sustainable Rubber Co. was founded to explore the the growth of genetically modified dandelion roots in a hydroponic setting as an alternative source of natural rubber. I worked for American Sustainable Rubber as Vice President of Strategy. I was responsible for creating the brand from the ground up, building interest in the market through public relation tactics, and supporting general operations as needed. I collaborated and lead the venture with a team member from Chicago Venture Partners.