Secret Ingredient

Secret Ingredient grew from another brand I worked on, Restoration Science. While Restoration Science. was a B2B supplier of isolate hemp powder, Secret Ingredient was created as a direct to consumer branch for small batch isolate hemp powder. I was responsible for the creative and brand identity and worked closely with a graphic designer and copywriter to develop a brand geared toward crafting and DIY communities. I also closely collaborated with the Director of Sales to develop a successful go-to-market strategy.